Overdue for a refresh — no successor announced yet. Prices should be at their lowest
Full details →| Fitbit Sense | Apple Watch Ultra | |
|---|---|---|
| Pricing | ||
| Starting price | $199★ | $799 |
| Subscription | ℹ️ Optional — $79/yr | ✓ None |
| Hardware | ||
| Weight | 26g★ | 62g |
| Water resistance | 50m | 100m★ |
| Battery | 6 days★ | 1.75 days |
| Always-on display | ❌ | ✅★ |
| GPS | ✅ | ✅ |
| Cellular | ❌ | ✅★ |
| Platform | iOS & Android | iOS only |
| Tier | Smartwatch | Sports GPS |
| Buy timing | ||
| Released | Sep 28, 2022 | Sep 19, 2025 |
| Cycle advice | bad | neutral★ |
| Deals advice | good★ | neutral |
| Next model | — | Apple Watch Ultra 4 (Expected fall 2026) |
The EDA (electrodermal activity) sensor tracks physiological stress throughout the day — a feature absent from most competitors at this price.
Comes with Fitbit Premium for advanced sleep analysis, HRV trends, stress management scores, and personalised health insights.
Unlike Apple Watch or Galaxy Watch, Sense 2 pairs with any smartphone and runs 6 days before charging.
The Ultra 3 nearly doubles the Series 11 battery life, and satellite emergency SOS works even without cellular or WiFi coverage.
More precise GPS tracking in urban canyons and dense forests — critical for trail running, mountaineering, and triathlon.
The 49mm titanium case and 3000-nit display make this watch usable in full direct sunlight and water depths up to 100m (EN13319 certified for diving).
The right pick depends on what you optimize for.
$436 vs $799 over 3 years · no required subscription.
6 days vs 1.75 days battery.
12 sensors.
26g · no required subscription.
Health-conscious users on any platform who want continuous stress monitoring (EDA sensor), ECG, and Fitbit's deep wellness coaching — without paying Galaxy Watch or Apple Watch prices. Particularly strong for iPhone users who want serious health tracking at under $250.
Full details →Serious athletes, trail runners, triathletes, and outdoor adventurers who need the most durable, most accurate GPS watch Apple makes. Also for iPhone users who simply want the best Apple Watch regardless of sport, and value the extra battery life over the Series 11.
Full details →