Overdue for a refresh — no successor announced yet. Prices should be at their lowest
Full details →| Apple Watch Ultra | Fitbit Versa | |
|---|---|---|
| Pricing | ||
| Starting price | $799 | $150★ |
| Subscription | ✓ None | ℹ️ Optional — $79/yr |
| Hardware | ||
| Weight | 63g | 38g★ |
| Water resistance | 100m★ | 50m |
| Battery | 2.1 days | 6 days★ |
| Always-on display | ✅★ | ❌ |
| GPS | ✅ | ✅ |
| Cellular | ✅★ | ❌ |
| Platform | iOS only | iOS & Android |
| Tier | Sports GPS | Smartwatch |
| Buy timing | ||
| Released | Sep 18, 2026 | Sep 25, 2022 |
| Cycle advice | good★ | bad |
| Deals advice | neutral | good★ |
| Next model | — | — |
The Ultra 4 lasts roughly twice as long as the Series 12, with up to 45 hours of GPS workout tracking in Max Extended Workout mode. Satellite Emergency SOS works without cellular or WiFi coverage.
The new health sensing system samples heart rate every five seconds all day and HRV every five minutes, feeding a 0–10 readiness score.
The 49mm titanium case and 3000-nit display make this watch usable in full direct sunlight and water depths up to 100m (recreational scuba diving to 40m).
Rare for a smartwatch with real GPS and health sensors to work fully on both platforms — Versa 4 does.
Turn-by-turn navigation and NFC payments without needing your phone in hand.
Sleep stages, daily readiness score, Active Zone Minutes, and SpO2 — all on a 6-day charge.
The right pick depends on what you optimize for.
$387 vs $799 over 3 years.
6 days vs 2.1 days battery.
12 sensors · 0.2 Hz HR sampling.
38g.
Serious athletes, trail runners, triathletes, and outdoor adventurers who need the most durable, most accurate GPS watch Apple makes. Also for iPhone users who simply want the best Apple Watch regardless of sport, and value the extra battery life over the Series 12.
Full details →Android or iPhone users who want a balanced smartwatch with solid Fitbit health tracking, multi-day battery, and a clean square watch design — without the premium price of a Galaxy Watch or Apple Watch.
Full details →